My First Five Years provide you with the tools, knowledge and support to block out unhelpful comparisons, feel more confident and better understand the unique way in which your child learns and develops.
Most expert advice teaches us that a child's development follows an extremely precise path, built around age-typical milestones.
But here's the thing.
We all know that the very idea of children following any kind of precise schedule is absolute nonsense. This kind of teaching can lead to unhelpful comparisons and it places unnecessary pressure on parents to live up to unrealistic, perceived parenting ideals.
Our app aims to take away the guilt and needless pressure placed on so many parents, and understand more about the unique way in which your child develops.
Totally bespoke learning journey
Your child will take their own unique learning journey, mastering skills in 6 streams of development underpinned by play.
Thousands of everyday activities
A bank of 2,000 hints, tips, hacks and 1,000+ skills for your child to practise and master within their first five years - created by early years experts
No ages and stages
We don’t believe that children follow a precise schedule. That’s why we have removed references to a child's age and their development, replaced with what's likely to be next based on the skills mastered
What parents say about us
Best child development app ever
I love this app to help me support my baby's development!
The app I wish I'd always had
I'm using this with my three year old now and learning so much. I only wish I'd had it when my others were little!
Brilliant
I have found the content to be honest, relateable and informative.
Great App
Love this app. It monitors your child's journey and what's next in their development. Personalised to the child, not a generic stage.
Wow! Best development app ever
I'm a nanny, and the parents love the scrapbook memories I share with them, which look really good and are really easy to share.
By far the best app I have used
...to help me support and understand my daughter's development. I love the gentle suggestions for moving learning and skills on in such a natural, playful way. Thank you!
Brilliant App!
My little boy is slightly delayed with his speech and I am constantly looking for activities to do with him to promote his speech and this app gives me those activities.
So helpful
This app has been incredibly helpful in helping me navigate the minefield that is being a new mother. It is clearly backed by knowledge and experience.
Best child development app ever
I love this app to help me support my baby's development!