Ditch the worry and find the joy in parenting

Jennie and Alistair have supported thousands of parents in person over many years. Seeing how impactful that support is, they started My First Five Years to empower more parents to give their children the best start in life.

Our app unlocks knowledge that gives parents the confidence they are doing the right things and puts it into their pockets, giving access 24/7, improving outcomes for children and giving parents more joy.

Our mission is to help 8 million parents across the globe see there is a way that is better for you and better for your child.

A way that gives your child the best start in life without creating extra work for you because let's face it; this parenting thing is hard enough without adding additional stress caused by unrealistic expectations.

Alistair and Jennie Illustration