Trust that what you read in our app is written by experts and backed by science & research

My First Five Years was founded by Early Childhood Experts Jennie Johnson MBE and Alistair Bryce-Clegg. With over 50 years of experience working with children and parents, they wanted to turn their knowledge and expertise into simple, impactful, easy to access information that would help you understand, enhance and track your child's development. The knowledge they share in the app will give you a better understanding of how your child is developing and relieve a lot of the stress and anxiety we all feel as parents.

We have a content team of Early Childhood professionals led by Early Childhood expert Alistair Bryce-Clegg.

Alistair is an award-winning author and Early Childhood consultant. He has worked internationally delivering training and support to educational institutions, Early Childhood professionals and parents. He was invited to advise the UK Government on Early Childhood policy and practice. He has published 25 books, delivered a TED talk, and worked on various media projects as a consultant, including being the Early Years Expert on Channel 4's BAFTA-winning series Old People's Home for 4-Year-Olds.

He has an MA in Education and has almost concluded his Doctorate in Early Years Education.

Our child development research and review board comprises a group of early childhood professionals who have over a century of experience working with children and families.

Four of our team have a Masters in Early Childhood Studies and between them they also have qualifications in education and psychology. The team includes a qualified and experienced child sleep specialist, paediatric dietitian, and feeding therapist.

The My First Five Years team also has 23 children between them - so there is a lot of first-hand experience to draw upon.