Not 18 summers but thousands of everyday moments
From the moment your child is born, you can feel like your life is suddenly stuck on fast forward. You spend your evenings revisiting old photos, longing for those days of newborn snuggles, muslins filling your washing machine and tiny hands that get lost in your own.
Then you go onto social media and are suddenly walloped by all the emotions when you’re faced with the ‘only 18 summers’ videos and memes, making you even more aware of how quickly time is passing.
Ideas for babies who hate tummy time
It’s well known now that tummy time is a great way to develop strength in your baby’s core and back muscles, which will eventually support them to sit up, crawl and walk. However not all babies like it and that's ok! There are other ways you can support the development of the same muscles without doing tummy time in the traditional sense.
Babies and core strength
When you hear the phrase ‘core strength’, your mind may immediately jump to images of people lifting weights in the gym, but it is much more of an everyday skill development than you may think.
Fun and free summer activities
Whether you have a baby, toddler, or child, the summer holidays can bring up mixed feelings for parents. It might seem that everyone has plans, or there is some nostalgia for magical summers of the past. It is a time we are programmed to feel that we should look forward to, but the truth is, when the daily routine goes out of the window and the usual classes and get-togethers are postponed, you can feel really stuck for ideas of how to fill your days.
Dive into baby swimming: benefits, bonding, and learning
Have you been thinking about swimming? We've teamed up with Water Babies to answer you questions and tell you more about the benefits of swimming with your little one.
The importance of play during your child's first five years
This week we will see the first United Nations International Day of Play. We're excited to see the importance of play being celebrated this week. It seems the perfect moment to share how your child's play will change as they develop and grow during their first five years.
Play-based learning advice for young babies
These early days of play are mostly about bonding with your little one and not necessarily about lots of toys. In fact, singing, playing peek-a-boo and reading to your baby are brilliant ways to play with your newborn.
Our new books are out soon 🤩
Skip the craft aisle this Spring
You might have noticed a swathe of pastel-coloured Easter crafts at a shop near you, but you can save yourself money, time and effort by walking straight past it this Easter!
Young children don’t need to do shop-bought craft kits to help them to develop. There are plenty of ways they can explore their creativity that are much cheaper and easier for you, and more beneficial for their development.
Girls are born loving science – how do we keep it that way?
The International Day of Women and Girls in Science (February 11) celebrates the achievements and contributions of women in science, but also focuses on how to encourage and enable more women and girls to study and work in STEM (science, technology, engineering and maths) subjects and careers.
All children are born investigative, curious and with an innate desire to understand the world around them. You could definitely say they are born with a love of STEM.
Why Blue Monday might be the best day of the year so far
January can sometimes feel a bit like a month of Mondays. It’s cold, it’s still dark, and we’re all feeling pretty exhausted from the festivities. But that doesn’t mean so-called ‘Blue Monday’ is the most depressing day of the year!
The concept of Blue Monday was introduced by TV travel channel Sky Travel Shop in 2005 and isn’t a scientifically proven concept at all.