Our Mission

My First Five Years are on a mission to create a healthier relationship between parents and their child's development journey.

We provide parents with the tools, knowledge and support to be a more confident parent and better understand the unique way in which their child learns and develops.

Alistair and Jennie illustration

Why We Exist?

Parents have been repeatedly taught that a child's development follows an extremely precise schedule, built around age-typical milestones.

The problem is - exact age related milestones don't exist. Development is not a straight line going upwards every day. It speeds up, slows down and pauses for many reasons.

This kind of teaching leads to unhelpful comparisons and places unnecessary pressure and stress on parents.

Our team are passionate about helping take away some of the guilt and needless pressure placed on so many parents when it comes to their child's individual development journey.