We are crowdfunding!

We all know that the idea of children following any precise development schedule is absolute nonsense.

This approach of milestones linked to a child's age can lead to unhelpful comparisons and unnecessary pressure as parents try to live up to unrealisitic, perceived parenting ideals and development milestones.

Our app aims to take away the guilt and needless pressure placed on so many parents, and help them understand more about the unique way their child learns, so they are better informed to support them and give their child the best start in these all-important first five years.

Invest Now

Why invest in us?

Since launch we've helped more than 6,000 parents create happier, healthier relationships with their child's unique development journey.

We're incredibly proud of the impact that we have been able to deliver to date.

This app makes me stop and think. I'd be lost without it...


User testing day

We love the app. Downloaded it yesterday for both of my children and it looks fantastic. It's always hard to think about what their next stage is and activities to do - this takes that thought process away with activities from the experts. Highly recommend, have already recommended to family and friends. Thank you!

App Store review

Basically I really like this app, I think it's great, I wish more people knew about it, ... I think some of my friends could do with this support.


User testing day

It's so good to know how it's based on individual child development as opposed to reaching milestones which can stress parents out.

App Store review

Who we are

A community of 25k engaged parents and more than 800 paying subscribers, only 6 months from public launch.


Powered by human-centered AI, in partnership with Manchester Metropolitan University.


Awarded by parent voices such as Loved By Parents and UK Mums.

How will we grow?

Your investment will enable us to expand our team and accelerate our product development. We have plenty of exciting features to come, including the evolution of our human-centered AI partnership with Manchester Metropolitan University.

You can invest from £40.

What do I need to know?


Get exclusive early access and become a shareholder by pre-registering today.

Make sure to sign up to Crowdcube if you haven't already. Keep an eye out for emails from us giving you more details.

'Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 minutes to learn more.'